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Miller’s Law in UX: Why 7±2 Isn’t Just a Math Problem

Imagine you’re on a website, trying to find a specific product. The navigation menu lists 20 categories, each with multiple subcategories. You feel overwhelmed, unsure where to click, and eventually give up. This scenario illustrates the cognitive overload that Miller’s Law aims to prevent. Understanding Miller’s Law

The Law of Similarity in UX Design: A Double-Edged Sword

Imagine you're navigating an unfamiliar e-commerce website. The layout is chaotic: buttons vary in shape and color, product listings lack uniformity, and navigation elements are inconsistent. Frustrated, you abandon your cart and leave. This scenario underscores the importance of the Law of Similarity in UX design. Understanding the

Fitts's Law: Making UX Click

Introduction Ever tried clicking a tiny button on a mobile app and ended up opening something else? That's Fitts's Law in action—or rather, inaction. This principle, introduced by psychologist Paul Fitts in 1954, states that the time to acquire a target is a function of

Occam's Razor in UX design

Imagine you're designing a new app. You've brainstormed features, sketched wireframes, and now you're staring at a cluttered interface that even you find confusing. It's like trying to find a needle in a haystack, where the haystack is on fire, and the

Selective Attention in UX: The Art of Guiding Focus

Imagine you're at a bustling party, trying to catch up with an old friend. Amidst the clinking glasses and overlapping conversations, you manage to focus solely on their voice. This phenomenon, known as the "cocktail party effect," is a classic example of selective attention—our brain&

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