Staff Editor

Imagine you're designing a new app. You've brainstormed features, sketched wireframes, and now you're staring at a cluttered interface that even you find confusing. It's like trying to find a needle in a haystack, where the haystack is on fire, and the

Imagine you're at a bustling party, trying to catch up with an old friend. Amidst the clinking glasses and overlapping conversations, you manage to focus solely on their voice. This phenomenon, known as the "cocktail party effect," is a classic example of selective attention—our brain&

You're navigating a website, and suddenly, you're bombarded with a cacophony of colors, buttons, and text. It's like a digital jungle gym, and you're not sure whether to click, scroll, or just run away screaming. Welcome to the world where the Law

Imagine you're navigating a new app. The onboarding is seamless, the interface intuitive, and you're impressed. But just as you're about to complete a task, the app crashes. Despite the earlier positive experience, this final hiccup leaves a sour taste. This scenario exemplifies the

Imagine you're filling out an online form to book a flight. You enter your phone number as "123-456-7890," your birthdate as "17/02/2025," and your email as "[email protected]." You hit submit, and... error messages pop up like whack-a-moles.

Imagine this: You're a UX designer tasked with revamping a mobile banking app. The deadline? A generous three months. You start with enthusiasm, but as weeks pass, meetings multiply, design iterations become endless, and perfectionism takes hold. Suddenly, the project stretches to six months, doubling the original timeline.