Staff Editor

Imagine this. It’s 7:45 a.m. You’ve just rolled out of bed, bleary-eyed and caffeine-deprived. You open your favorite food delivery app to order that blessed iced coffee and croissant combo. But wait… the cart icon is missing. The menu is now a circular maze. The categories

Imagine you're navigating a bustling city street, your eyes darting between colorful billboards, flashing neon signs, and the throngs of people. Despite the chaos, your brain effortlessly organizes the scene into distinct groups: pedestrians on the sidewalk, cars on the road, storefronts lining the street. This natural grouping

Imagine you're redesigning a travel booking app. You're juggling countless features: flight search, hotel reservations, car rentals, travel insurance, user reviews, loyalty programs, and more. Your team is stretched thin, deadlines loom, and stakeholders are clamoring for results. Where do you focus your efforts? Enter the

Imagine this: You're redesigning a complex financial app. The stakeholders want it to be comprehensive yet simple, powerful yet intuitive. You've spent weeks crafting the perfect interface, only to watch users struggle during testing. Despite your best efforts, something's off. The balance feels wrong.

Imagine you're at a party meeting new people. By the end of the night, you can effortlessly recall the names of the first few people you met and the last few conversations you had, but that middle section? It's a blur of faces and forgotten names.

Imagine yourself browsing an e-commerce site, adding items to your cart, but before completing your purchase, you're distracted by a notification. Hours later, that unfinished transaction lingers in your mind, gently nudging you to return and complete it. This psychological phenomenon isn't coincidence—it's