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What Is Chunking? Chunking is a cognitive strategy derived from psychology, where information is grouped into manageable units (chunks) to enhance memory retention and comprehension. George A. Miller's 1956 paper, "The Magical Number Seven, Plus or Minus Two," introduced this concept, highlighting the limitations of working

Imagine juggling flaming swords while reciting Shakespeare. That's what navigating a poorly designed interface can feel like. Welcome to the world of cognitive load in UX design—a realm where every extra click, confusing label, or cluttered layout adds weight to the user's mental backpack. What

Imagine you're designing a product, and your users are marionettes dancing to the subtle tugs of their own minds. Welcome to the world of cognitive biases in UX design—a realm where psychology and design intertwine, sometimes gracefully, sometimes like a cat on a Roomba. What Is Cognitive

Imagine walking into an ice cream shop with 100 flavors. Sounds like a dream, right? But 20 minutes later, you're still staring at the menu, paralyzed by indecision. Welcome to the world of choice overload—where more options can lead to less satisfaction. What Is Choice Overload? Choice

What Is the Aesthetic-Usability Effect? The Aesthetic-Usability Effect is a cognitive bias where users perceive aesthetically pleasing designs as more usable, even if they're not objectively more functional. This phenomenon was first identified in 1995 by researchers Masaaki Kurosu and Kaori Kashimura at the Hitachi Design Center. They