Framer officially launched On-Page Editing, a feature designed to democratize website content editing, reduce CMS complexity, and usher in a new phase of true collaboration between designers, marketers, writers, and developers. Here's everything you need to know.

Why This Feature Matters

Framer has always delivered pixel-perfect design tools with powerful customization. But for non-designers, even the cleanest UIs can be intimidating. While teams often bridge this gap using Framer’s CMS to let marketers and writers manage content, even the CMS interface can overwhelm casual users or busy stakeholders.

Framer asked a bold question:

What if anyone could confidently make content updates, directly on the site, without touching the design canvas or navigating a CMS?

Enter: On-Page Editing.
It’s not just a quality-of-life improvement, it's a foundational step toward a future where websites are built for collaboration, not just creation.

✨ What Is On-Page Editing?

TL;DR:

Framer's On-Page Editing allows any team member, designer or not, to:

  • Edit live site content in the browser
  • See changes reflected in real-time on the design canvas
  • Create and manage CMS content without opening the CMS
  • Collaborate asynchronously or in real-time
  • Add entire new CMS-driven pages using simple on-page tools

🔍 Feature Breakdown

Edit Inline, Right on the Site

Click the new "Edit" button on any live Framer site (browser view), and editable areas are outlined in blue. Just click and type, no code, no complexity.

It works on:

Image editing? Yep, that’s built-in too. Users can:

  • Swap images
  • Crop them
  • Set fit, position, alt text
  • Use familiar controls, not complex UI panels

🔁 Real-Time Collaboration

Changes made in edit mode update instantly on the design canvas. Designers working in Framer see these updates live, and vice versa. It’s a true single source of truth.

✅ Controlled Editing Permissions

Editors only see what they’re allowed to change:

  • Designers control what’s editable via component variables
  • Role-based permissions prevent unintentional design changes
  • No publishing rights? No problem, edit, then hand off for review

📄 CMS Editing: Now Visual

Forget digging through backend CMS interfaces. Now, users can:

  • Edit CMS collection content right on the site
  • Update any visible field
  • Get prompted to complete required fields

And yes, rich text editing is here, with inline tools like:

  • Headings
  • Lists
  • Images
  • Embedded YouTube videos (with popovers for autoplay/thumbnails)
  • Date pickers for date fields

🆕 Add New Pages Visually

Users can now create new CMS items directly from the site, generating new pages complete with:

  • Placeholder fields for content
  • A real-time view of how it will look
  • Draft-saving for approval flows

It’s like Notion meets Webflow, but on a live website.

🧑‍💼 Who Is This For?

  • Marketers – Update headlines, images, calls to action without bothering design.
  • Content teams – Write directly in context without jumping to CMS tools.
  • Product managers – Add new pages or edit copy for features without breaking flow.
  • Founders / Clients – Empowered to contribute without breaking the design system.
  • Designers – Keep creative control while enabling collaboration.

💡 Strategic Impact

This release isn’t just tactical, it signals a paradigm shift in web creation. Framer’s vision is clear:

Sites should be owned by designers,
But editable and expandable by anyone.

In the near future, we can expect:

  • Tighter design systems built for flexibility
  • Powerful component-based editing with restrictions
  • Enhanced templating workflows for creators
  • Framer becoming a true “design-to-distribution” platform

📦 Availability

On-Page Editing is live now for all paid Framer plans.

🧭 Final Thoughts

This isn't a minor UX tweak. This is a massive unlock for how websites are maintained, grown, and improved, especially in startups and cross-functional teams. With real-time collaboration, true inline CMS editing, and visual page creation, Framer is reimagining what a modern web platform can be.

It’s fast, intuitive, and, most importantly, inclusive.

So whether you're a designer protecting your layout integrity, or a marketer tired of CMS friction, Framer On-Page Editing changes the game.

🔗 Learn More & Try It:

👉 Official Framer Docs – On-Page Editing