Framer New Pricing Update OCT 2025 Explained: 3 Simplified Plans
Framer has overhauled its pricing structure in 2025, consolidating from five complex tiers to just three streamlined plans designed to scale with users' needs. The update addresses feedback about confusing pricing models while introducing better support, fairer limits, and potential cost savings for most users.
Previous Pricing Structure
Before the 2025 update, Framer operated with a more complex system that included five different plans across personal and business tiers. The old structure featured Mini, Basic, Pro, and higher-tier business plans with separate workspace plans for editor management. The Mini plan was priced at $5/month annually (or $10/month) and offered just one page, while Basic started at $15/month with limited CMS collections. Users faced challenges with workspace plans requiring separate billing for editor seats, and the distinction between site plans and workspace plans created confusion about total costs. Read more on the previous plan
The previous model also had seat discounts that were later removed, and localization features came with different pricing structures than the current update.
New Simplified Pricing Plans
Framer's 2025 pricing introduces three core plans with clear use cases and fixed or usage-based pricing models.
Basic Plan — $10/month
The Basic plan targets personal, hobby, and side projects at a reduced price of $10/month (down from the previous Basic plan at $15/month). This plan includes custom domain connection, AI-powered design tools, fast and secure hosting, and built-in SEO. However, the new Basic plan now includes only one CMS collection (reduced from two in the old Basic plan), which means users needing multiple CMS collections will need to upgrade to Pro. The plan is positioned between the discontinued Mini plan (which offered just one page) and the old Basic plan, providing more flexibility for small to medium personal projects.
Pro Plan — $30/month
The Pro plan is designed for professionals, small teams, and startups at $30/month. It includes everything from Basic plus staging and instant rollback, roles and permissions, multiple locales, relational CMS, and site redirects. This plan replaced the previous Pro tier and includes increased seat limits, though Framer removed seat discounts to accommodate this change. Users with two editors on the old Pro plan may find the new pricing more expensive due to the elimination of seat discounts. The Pro plan maintains 24-hour email support with priority assistance for faster response times.
Scale Plan — $100/month (Annual Only)
The Scale plan serves advanced, high-traffic sites at $100/month with usage-based pricing for additional features. This plan includes everything from Pro plus custom locale regions, events and funnels, priority support, premium CDN, and flexible limits. Scale users can add optional extras like A/B testing, private plugins, multi-site proxy, and advanced hosting as add-ons. The usage-based model means costs scale with success rather than requiring upfront commitments to higher tiers. This plan eliminates the need for sales calls for most growing companies, though Enterprise plans remain available for custom contracts, fixed SLAs, and bulk pricing.
Key Improvements and Changes
Simplified Structure
Framer eliminated the five-plan complexity that confused users during the upgrade decision process. The removal of the Mini plan addresses feedback that a single-page limit wasn't practical for most use cases. Workspace plans have been completely removed, with editor management now integrated directly into site plans.
Enhanced Features Across All Plans
Several improvements apply universally: Drafts are now available on all plans, form submissions are unlimited (previously capped at 50 per month on lower tiers), locales and file upload limits are higher, and Design Pages allow using Framer as a full design tool for free until publishing. Every plan now includes 24-hour email support, with Pro and Scale users receiving priority assistance.
Fair Limit Adjustments
The new plans feature more generous limits for editors and locales on Pro and Scale tiers, with Scale offering expandable limits through add-ons. Bandwidth management has become more transparent, with Framer calculating usage based on the lower of the last two months and allowing one-month grace periods for overages. Templates published to the Framer Marketplace receive unlimited bandwidth without upgrade requirements.
No Double Billing for Agencies
Verified experts and agencies now receive free seats in client projects, eliminating duplicate charges for professional service providers. This change significantly reduces costs for freelancers and agencies managing multiple client websites.
Cost Comparison: Old vs. New Pricing
Winners: Fixed Plan Users
According to Framer's analysis, 60% of customers on fixed plans will see prices drop by 30% or more if they switch to the new pricing. On higher-end plans, 40% of customers can save up to 20% depending on usage patterns. The reduced Basic plan price ($10 vs. $15) benefits users who previously found the old Basic plan too expensive for small projects.
Potential Increases for Specific Use Cases
Users who fall into three specific categories may see higher costs: Pro plan users with two editors (representing 25% of Pro users) will pay more due to removed seat discounts. Former Mini plan users who needed just one page now must upgrade to Basic, which costs more but includes significantly more features. Basic plan users with two CMS collections (about 10% of Basic users) now need Pro plans since the new Basic includes only one collection.
Grandfathering and Protection
Existing subscribers retain their current pricing unless they actively switch plans. If users switch plans, sites, locales, and editors move to new pricing, but existing flex editors and locales keep old pricing while new additions use the updated rates. For 60 days after the update, Framer honors old pricing for new sites upon request through support.
Understanding Bandwidth and Premium CDN
Framer's premium CDN infrastructure uses AWS CloudFront with Origin Shield enabled and 300+ global caches, ensuring top speed, SEO performance, and reliability. While some users question costs compared to budget VPS hosting, Framer emphasizes that cheap bandwidth often means shared servers and poor performance. Consistent high bandwidth usage for two or more months triggers upgrade requests, though one-time traffic surges or attacks don't require plan changes. Open-source and non-revenue side projects receiving significant traffic can receive flexible limit accommodations by contacting support.
Plan Selection Guide
Choose Basic If:
Personal portfolios, hobby projects, or simple side ventures require affordable hosting with custom domains and basic features. Sites need minimal CMS functionality (one collection) and moderate traffic expectations.
Choose Pro If:
Professional work demands staging environments, multiple locales, relational CMS with up to 10 collections, and collaboration features. Small teams or freelancers need roles and permissions with site redirects for SEO management.
Choose Scale If:
High-traffic sites require premium CDN performance, custom locale regions, events and funnels for analytics, and flexible usage-based scaling. Growing companies want optional add-ons like A/B testing and multi-site proxy without committing to full Enterprise contracts.
Free Plan Capabilities
Framer's Free plan remains highly competitive, offering 10 CMS collections, 1,000 pages, 5MB file uploads, and a free locale for exploration. Users can leverage Framer as a complete design tool or template builder without costs until ready to add a custom domain. This makes Framer one of the few website builders offering full functionality without trial limitations.
Payment Options and Refunds
Framer accepts credit card and PayPal payments in supported regions, with custom billing options including bank transfers for Enterprise plans. EU and Turkey residents have legal eligibility for refunds within 14 days of subscription purchase by contacting support. The pricing is localized with regional adjustments, so amounts appear in local currencies across different markets.
Why This Update Matters
Framer's pricing restructure reflects lessons learned from real-world usage patterns and customer feedback. The company prioritized transparency by publishing detailed analyses of who benefits and who might pay more under new pricing. By eliminating workspace plan confusion, removing unnecessary sales barriers for Scale users, and offering grandfathering protection, Framer demonstrates commitment to fair pricing evolution. The progressive system truly scales from free experimentation to enterprise deployments without forcing premature commitments.
Frequently Asked Questions
Do I have to switch to the new pricing?
No, existing subscribers can keep their current pricing indefinitely unless they choose to switch plans. Current prices remain the same for grandfathered users, and switching only becomes necessary when voluntarily choosing a new plan that better fits evolving needs. Framer committed to honoring legacy pricing for users satisfied with their existing arrangements.
What's included in the Free plan?
The Free plan includes unlimited projects, 10 CMS collections, 1,000 pages, 5MB file uploads, 100MB monthly bandwidth, and a free locale for testing. Sites publish on Framer subdomains (e.g., example.framer.app) with SSL certificates included. This plan supports portfolios, personal websites, landing pages, templates, and "Coming Soon" pages without requiring payment until adding a custom domain.
How are editor seats billed?
Editor billing depends on the highest-tier plan in a workspace. Pro and Scale plans include multiple editors in the base price, with additional editors charged per month based on the plan tier. Only users with edit permissions (design, content, or publishing) count toward billing—viewers remain free regardless of quantity. Verified experts and agencies receive free seats in client projects, eliminating duplicate charges.
What happens if I exceed bandwidth limits?
Framer allows one-month grace periods for bandwidth overages, sending email notifications to upgrade accordingly. Usage calculations use the lower of the last two months to prevent temporary spikes from triggering upgrades. One-time traffic surges or attacks don't require plan changes, but consistent high usage for two or more months necessitates optimization or upgrading. Templates published to Framer Marketplace receive unlimited bandwidth without upgrade requirements.
How do I know if I'm on a old or new plan?
Plan names containing '24 indicate legacy pricing from the previous structure. When opening projects, the current plan appears next to the project title—clicking this opens the Plans page where users can compare options and switch to new plans if desired. Legacy plan users can evaluate whether switching to new pricing offers better value based on specific usage patterns.
Can I switch back if I don't like the new pricing?
Once users switch from grandfathered legacy plans to new pricing, they cannot revert to old pricing. However, existing flex editors and locales added before switching retain their old pricing even after the plan change, while new additions use updated rates. Users should carefully evaluate the cost implications before switching, especially if currently using two editors on Pro plans or multiple CMS collections on Basic plans.
What if my side project or open-source site gets high traffic?
Framer offers flexible limit accommodations for open-source or non-revenue side projects receiving significant traffic. Contacting support allows discussion of options tailored to these specific use cases without forcing expensive upgrades for projects that don't generate income. This policy recognizes the community value of open-source contributions and personal experimental projects.
Is bandwidth really worth the cost compared to cheap hosting?
Framer's premium CDN uses AWS CloudFront with Origin Shield enabled and 300+ global caches, ensuring optimal speed, SEO performance, and reliability. While budget VPS hosting or free proxies cost less, they typically offer shared servers with poor performance that can harm user experience and search rankings. The higher cost reflects enterprise-grade infrastructure designed specifically for professional websites requiring consistent uptime and fast global delivery.
Can I add locales and translations?
All plans include locale support with varying limits. Pro plans offer multiple locales, while Scale plans provide custom locale regions for advanced multi-language implementations. Locales include unlimited words and batch translations per locale, with pricing varying by plan tier. The new pricing structure offers higher locale limits than previous plans, making international sites more accessible.
Are form submissions still limited?
No, form submissions are now unlimited across all paid plans. This represents a significant improvement from previous pricing where lower tiers capped submissions at 50 per month. The removal of form submission limits makes Framer more competitive for lead generation and contact-heavy websites without requiring expensive upgrades.
What if the plan I was considering is now discontinued?
For 60 days after the pricing update, Framer honors old pricing for new sites upon request. Users without active subscriptions can contact support to apply discontinued plans manually during this transition period. This grace period helps users who researched options under old pricing complete their decision-making without penalty.
Ready to build professional websites without code limitations? Framer's simplified pricing makes it easier than ever to find the right plan for your needs—start with the Free plan to explore all features risk-free, then upgrade when ready to publish with a custom domain.
References:
https://www.framer.com/blog/pricing-update/
https://framer.link/KABM4qM