Social Media Image Sizes 2025: The Ultimate Guide for Designers and Marketers

In 2025, social media platforms continue to evolve, and keeping up with the right image sizes is crucial for maintaining a professional and engaging online presence. Whether you’re a content creator, marketer, or business owner, using the correct dimensions ensures that your visuals look sharp and optimized across different platforms.

This guide provides the latest social media image size recommendations for Instagram, Facebook, X (formerly Twitter), LinkedIn, and TikTok.

Why Image Size Matters on Social Media

Before we dive into the specifics, let's understand why using the right image size is essential:

• Better Engagement – Properly formatted images attract more likes, shares, and comments.
• Professional Appearance – High-quality images make your brand look polished and trustworthy.
• Algorithm Optimization – Platforms may prioritize content that looks visually appealing and well-optimized.
• Avoid Cropping Issues – Incorrect sizes can lead to unwanted cropping or stretching, affecting readability and design.

Social Media Image Sizes for 2025

Instagram Image Sizes

Instagram remains one of the most visually-driven platforms. Here are the recommended dimensions:

• Profile Photo: 320 x 320 px
• Landscape Image: 1080 x 566 px
• Portrait Image: 1080 x 1350 px
• Square Image: 1080 x 1080 px
• Stories/Reels: 1080 x 1920 px
• Cover Photo: Not applicable

Tips:

• Keep key elements centered to avoid cropping issues.
• Use high-resolution images to prevent pixelation.
• void using images smaller than 400 x 400 pixels to prevent cropping and pixelation.
• Save images in JPEG or PNG format
• When creating Instagram Stories, keep key elements within the safe zone to prevent them from being obscured.
• Use the recommended image dimensions to maintain clarity and full visibility in the feed.

Facebook Image Sizes

Facebook supports multiple image formats for different purposes. Here’s what you need to know:

• Profile Photo: 170 x 170 px
• Landscape Image: 1200 x 630 px
• Portrait Image: 630 x 1200 px
• Square Image: 1200 x 1200 px
• Stories: 1080 x 1920 px
• Cover Photo: 851 x 315 px

Tips:

• Ensure your cover photo looks good on both desktop and mobile by keeping text within the safe zone.
• Use PNG format for logos and graphics for better clarity.

X (Twitter) Image Sizes

With X focusing on real-time conversations, visuals play a key role in engagement.

• Profile Photo: 400 x 400 px
• Landscape Image: 1600 x 900 px
• Portrait Image: 1080 x 1350 px
• Square Image: 1080 x 1080 px
• Stories: Not applicable
• Cover Photo: 1500 x 500 px

Tips:

• Avoid adding too much text to images, as Twitter users prefer clean and simple visuals.
• Use high-contrast images to stand out in fast-scrolling feeds.

LinkedIn Image Sizes

LinkedIn is essential for professionals and businesses. These are the recommended dimensions:

• Profile Photo: 400 x 400 px
• Landscape Image: 1200 x 627 px
• Portrait Image: 627 x 1200 px
• Square Image: 1080 x 1080 px
• Stories: Not applicable
• Cover Photo: 1128 x 191 px

Tips:

• Ensure your company page cover photo aligns with your branding.
• Use a high-quality professional profile picture for credibility.

TikTok Image Sizes

TikTok is a video-first platform, but images are still used for profiles and thumbnails.

• Profile Photo: 200 x 200 px
• Landscape Image: 1920 x 1080 px
• Portrait Image: 1080 x 1920 px
• Square Image: 1080 x 1080 px
• Stories: 1080 x 1920 px
• Cover Photo: Not applicable

Tips:

• Keep profile photos simple, as they appear small on mobile screens.
• Use high-quality vertical images to match TikTok’s mobile-first experience.

You can use this tool to calculate pixel for aspect ratio and make frames.