Watch Dieter Rams Documentary for free on his birthday.

Dieter Rams need no introduction to the people who love minimalist, modern design. He is turning 90 on 20th may 2022.

On Dieter Rams 90th birthday, you can Rams a documentary made by Gary Hustwit for free on https://www.ohyouprettythings.com/rams.

Dieter Rams is an Industrial Designer who designed many products while working at Braun.

By now you must have noticed who got inspired by these designs, yes "Apple". You can see ripples of Dieter Rams design in Apple products.

1. is innovative – The possibilities for progression are not, by any means, exhausted. Technological development is always offering new opportunities for original designs. But imaginative design always develops in tandem with improving technology, and can never be an end in itself.
2. makes a product useful – A product is bought to be used. It has to satisfy not only functional but also psychological and aesthetic criteria. Good design emphasizes the usefulness of a product whilst disregarding anything that could detract from it.
3. is aesthetic – The aesthetic quality of a product is integral to its usefulness because products are used every day and have an effect on people and their well-being. Only well-executed objects can be beautiful.
4. makes a product understandable – It clarifies the product’s structure. Better still, it can make the product clearly express its function by making use of the user's intuition. At best, it is self-explanatory.
5. is unobtrusive – Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user's self-expression.
6. is honest – It does not make a product appear more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.
7. is long-lasting – It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today's throwaway society.
8. is thorough down to the last detail – Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.
9. is environmentally friendly – Design makes an important contribution to the preservation of the environment. It conserves resources and minimizes physical and visual pollution throughout the lifecycle of the product.
10. is as little design as possible – Less is more. Simple as possible but not simpler. Good design elevates the essential functions of a product.

Keep learning, and Enjoy Designing.