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Imagine you're redesigning a travel booking app. You're juggling countless features: flight search, hotel reservations, car rentals, travel insurance, user reviews, loyalty programs, and more. Your team is stretched thin, deadlines loom, and stakeholders are clamoring for results. Where do you focus your efforts? Enter the

Imagine this: You're redesigning a complex financial app. The stakeholders want it to be comprehensive yet simple, powerful yet intuitive. You've spent weeks crafting the perfect interface, only to watch users struggle during testing. Despite your best efforts, something's off. The balance feels wrong.

Imagine you're at a party meeting new people. By the end of the night, you can effortlessly recall the names of the first few people you met and the last few conversations you had, but that middle section? It's a blur of faces and forgotten names.

Imagine yourself browsing an e-commerce site, adding items to your cart, but before completing your purchase, you're distracted by a notification. Hours later, that unfinished transaction lingers in your mind, gently nudging you to return and complete it. This psychological phenomenon isn't coincidence—it's

Imagine you're scanning through a grocery list: milk, eggs, bread, DRAGON FRUIT, butter, coffee, sugar. Which item are you most likely to remember later? If you said "dragon fruit," you've just witnessed the Von Restorff Effect at work in your own mind. What is

What Is Chunking? Chunking is a cognitive strategy derived from psychology, where information is grouped into manageable units (chunks) to enhance memory retention and comprehension. George A. Miller's 1956 paper, "The Magical Number Seven, Plus or Minus Two," introduced this concept, highlighting the limitations of working

Imagine juggling flaming swords while reciting Shakespeare. That's what navigating a poorly designed interface can feel like. Welcome to the world of cognitive load in UX design—a realm where every extra click, confusing label, or cluttered layout adds weight to the user's mental backpack. What